Business Model Canvas

The Business Model Canvas (BMC), is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model.

There are many resources on the web about the Business Model Canvas, here's a Google search to start you off.

YouTube has many very good video resources too.

A good starting place is on the Strategyzer site: https://strategyzer.com/canvas. Strategyzer have a lot of free resources on their site, but you'll need to register to access them.

Here's a short introduction to the BMC:


Here's a good introduction by Simon Boot:


And here's a full introduction by the author of the BMC, Alex Osterwalder:


A good starting point with BMC is to start with your value proposition and product-market fit:


Fourteen Essential Links for working with the Business Model Canvas

Business Model TV - Lots of good videos on BMC.

Finally, there’s also a free course by Udacity on how to build a startup using BMC.

Business Model Canvas - A3 PDF

Value Proposition Canvas PDF